Black History Month

11Alive’s “Respect the Past, Celebrate the Future”

This past February on 11Alive, our theme centered around Respecting the Past and Celebrating the Future.  We showcased Atlanta’s rich sense of African-American history in the social, business, and political community. 

We brought to the forefront the significant gains and current accomplishments of our title sponsor, Atlanta Life.

Clearly highlighting Atlanta Life’s rich history in the community. 

I worked with another account executive to update the creative elements, develop a partner strategy, and execute a tiered sales and marketing approach for large, middle, and small businesses so all businesses could get involved.

Success Metric: Year over Year 110% increase in Sales for Black History Month and a new blueprint to follow as to how to execute Black History Month.

Four Custom Branded Marketing Videos